The question is no longer IF you have a personal brand, but if you choose to guide and cultivate it or to let others define it on your behalf.
So how do you start building your awesome personal brand?
Start thinking of yourself as a brand
What do you wish for people to associate with you when they think of your name? Is there a certain subject matter in which you want to be perceived as an expert or are there general qualities you want linked to your brand? Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand. A strong personal brand can yield tremendous ROI whether you are working with an organisation or leading one.
Audit your online presence
You can’t mould perception without first understanding the current status. In other words, Google yourself and set-up alerts for your name on a regular basis. Have a fairly common name? Consider using your middle initial or middle name to differentiate. Cultivating a strong personal brand is just as much about being responsive to what is being said as it is about creating intellectual property.
Secure a personal website
Having a personal website for yourself is one of the best ways to rank for your name on the search engines. It doesn’t need to be robust. It can be a simple 2-3-page site with your resume, link to your social platforms, and a brief bio. You can always expand on the website with time.
CV Pro can build these for you…we can reserve your domain name, organise web hosting and create a simple beautiful site for you on a market-leading content management system (CMS)
Find ways to produce value
We’ve all been there. Someone in your network posts something utterly mundane or ridiculous, and you wonder what compelled them to do so? A medium is not a substitute for a message. Find ways to add value to your audience by creating or curating content that’s in line with your brand.
Be purposeful in what you share
Every tweet you send, every status update you make, every picture you share, contributes to your personal brand. It is an amalgamation of multiple daily actions. Once you understand how you wish your brand to be perceived, you can start to be much more strategic about your personal brand.
Associate with other strong brands
Your personal brand is strengthened or weakened by your connection to other brands. Find and leverage strong brands which can elevate your own personal brand. Start with the these three; companies, university/school and colleagues. Which school did you attend? Are there groups you can join? An alumni newsletter you can contribute to? What hidden opportunities are available within your company which you have yet to tap? Consider submitting a guest post to the company blog or look at other digital assets you can connect to your brand.
A strong personal brand is dependent on a strong narrative. In other words, what’s your story? Take a second to think of celebrities you know who have a strong personal brand. They all have a very clear story and a consistent brand. If you have multiple passions or areas of interest, a narrative becomes even more crucial so there can be unified theme. If you need help defining your story, talk to CV Pro…we’ve built hundreds of personal brands over the years!
Most importantly, remember that a strong personal brand should be ubiquitous and ever evolving. It’s not cast in stone, it should evolve as your life and career evolves.